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Wednesday, April 17 • 1:00pm - 2:00pm
The Engagement is Also Digital: Using best-in-class tools, clean data, and cause-marketing techniques to build support, increase use, and find funders for your projects

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The digital tools you use to create and curate projects sit side-by-side with digital resources you need to build awareness, find affinities, and create sustainability of your projects. Take a lesson from cause-marketing campaigns and join John Chrastka from EveryLibrary for a survey of cutting-edge digital marketing and fundraising resources to create communities around your projects. Learn how to reposition your projects to access key audiences. Gain the support you want and find the funding you need. 

avatar for John Chrastka

John Chrastka

Executive Director, EveryLibrary
John Chrastka is a founder and executive director of EveryLibrary, the first Super PAC for libraries, and the EveryLibrary Institute, a public policy and tax policy think tank for libraries. EveryLibrary runs SaveSchoolLibrarians.org, a digital advocacy site focused on school library budgets and the future of school librarianship. They provide pro... Read More →

Wednesday April 17, 2019 1:00pm - 2:00pm CDT
South Hall